Some CRM systems offer built-in email capability, but it is usually designed for sending simple email, not for professional marketing campaigns. There are several ways for you to integrate your CRM or database system with and email marketing system. For example, you can put a sophisticated email campaign tool right into your CRM application itself. A second option is to use industry-standard web services to link your database with an email system.

As an example of CRM integration, a self-service email marketing system can be added directly into Salesforce.com. So when you log on to it, it is there. And it's not a watered-down version either. All email marketing functionality is available to you inside Salesforce.com.

CRM/database integration with email offers email marketers many benefits, from seamless campaign targeting, to maintaining consistent data between multiple locations, to better productivity for the marketer.

Richmond Page and its vendor partners can offer marketers some of the best ways to do it.