A website has to fulfill many tasks — it needs to express the goals of the business, it needs to carry through branding and look sharp, and it may need to sell products!

Website usability is becoming increasingly important for website owners with the increased competition on web. Website usability means that your website is user friendly and intuitive. People who use your website can do so quickly and easily to accomplish what you want them to do and be satisfied with the experience your website offers them. For your website to be successful you need to employ the usability principles in your design, content, layout, functionality.

Designing for usability ensures that your web site or web application will work for your audience. They will easily achieve what they want to do - and you will receive the benefits of that. No one sets out to design a web site or web application that has poor usability. To the designer it is always usable.

When developing your website you need to analyse and take into account your organisation's needs. You then need to make sure you analyse and cater for your user's tasks & goals, their expectations of the design and functionality of your website, their computer literacy, hardware, software and type of Internet connection they are likely to use, and many other factors including their specific cultural & religious beliefs.

The result is a user friendly website that your users love to use, and come back to.

Our partners can analyse your website user experience, recommend improvements to usability issues, runs courses in user experience research methods, usability analysis or user-centred design. But remember, the only assurance of usability is testing.