Online Communities is a term referring to a group sharing some common interest connected in some way by the internet. However unlike a lot of online connections which mostly involve one-way interaction – a small group of senders and a large group of recipients such as with a website – an online community/portal/panel implies interactions between members that are dynamic and engaging and where a major aim is to encourage members to contribute their ideas or views. For example, Online communities are an important element in the market success of a videogame, and game developers recognise the importance of fostering online communities associated with their games.

Online communities provide a number of benefits to their members, including an opportunity to meet like-minded people and discuss common interests. They also can provide a lot information such as personal experiences, knowledge and opinions, and they give members the opportunity to share and gain status in their community.

But online communities based around use of a commercial product or service can also be valuable to the companies that make and sell their offerings. They can provide new ways to market a product and reinforce customers’ relationships with the product.

Online Panels also have the full capacity to conduct online research nationally or around the world. Whether looking for information from closed population groups such as customer databases or general populations, you can use the most advanced software solutions to design and develop Online Surveys with full multi-media capability. Not only that, you have the ability to segment that population to provide more customised solutions to your information needs.

Our partnerts will also work with you to build your own proprietary panels to meet your on-going research requirements, including the recruitment, profiling and hosting functions associated with panel management.