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Email is thriving. Despite concerns about spam, email has become your customers' preferred medium for receiving information and news about products, services, and events.
You can improve your sales and build stronger relationships with your prospects and customers with a strategic email marketing campaign. And there is more good news: email is interactive, inexpensive, and its results are measurable, which means you know and can improve your return on investment.
The most important thing to do is to do it right. Why?
- Putting the wrong people in charge of managing and sending your campaigns can damage your brand in the eyes of your customers.
- Sending ad-hoc campaigns that are not compelling or timely will cause your customers to tune you out.
- Not thinking about filtering technologies, blacklisting, and local laws will prevent them from receiving your messages at all.
- If you are not working hard at acquisition, then your list will wither.
The key to email marketing is to have a current, relevant "opted-in" database of interested buyers.
Richmond Page and our partners can help you put together a solid email marketing strategy and put the strategy into action. We also work with our other partners who also provide Email Marketing Solutions that will suit your budget and requirements.
You should consider starting or developing your Email Marketing Strategy by considering some of the following approaches:
- Newsletters
- Capturing prospects
- Competitions
- Promotions
- Converting prospects into customers
- Up-selling and cross-selling customers
There are a number of key questions you need to ask yourself:
- Do you already have a list of email customers?
- What percentage of your list have given you permission to send them marketing emails?
- Do you regularly send them emails? By what mechanism? Private or Commercial facility?
- How do you produce the content for your emails?
- Do your emails tie back to content on your website?
