What is affiliate marketing? It is a means by which affiliates are given an amount of reward for each subscriber, client, and visitor that enters a website because of the efforts done by the affiliate. An affiliate is a commercial body which is related to a peer or a larger commercial body. Affiliate marketing can be similar to the traditional process of giving a fee to an entity which has managed to bring new customers into a business.

The amount of reward given to an affiliate depends on various things like the frequency of visits made (per click), the actual number of recommendations (per lead), and the amount of successful transactions made (per sale).

Affiliate marketing is an essential part of marketing any e-commerce website and in fact most non e-commerce sites can utilise this technology to implement performance marketing campaigns.

Affiliate programmes can create a large and effective sales force with minimal expense. Not only is it a way to generate additional revenue, it is a powerful way to market your business on the Internet, to drive traffic to your site and gain new customers.

There are literally thousands of affiliate programmes available today. Our partners cut through the clutter using their industry expertise in matching the most appropriate programmes for your business. You also get the added advantage of saving valuable development time by not having to learn how to install code, download graphics and test your links.

Our partners will consult with you as to what is appropriate for your site, and install the links, graphics and text for your chosen affiliate programme. They will then show you how to generate more traffic to your site using online and offline techniques.

With the right partners, your business can create another revenue stream and create an even greater ROI from you online marketing budget as Affiliate Marketing supports the principle of “no performance, no pay”.