Accessibility

Web accessibility is about enabling equal access to online content and services for all people, including those with visual and mobility impairment.

Affiliate Marketing

What is affiliate marketing? It is a means by which affiliates are given an amount of reward for each subscriber, client, and visitor that enters a website because of the efforts done by the affiliate. An affiliate is a commercial body which is related to a peer or a larger commercial body. Affiliate marketing can be similar to the traditional process of giving a fee to an entity which has managed to bring new customers into a business.

Blog Marketing

A Blog is often a mixture of what is happening in a person's life and what is happening on the Web, a kind of hybrid diary/guide site, although there are as many unique types of blogs as there are people. People maintained blogs long before the term was coined, but the trend gained momentum with the introduction of automated published systems, most notably Blogger at blogger.com. Thousands of people use services such as Blogger to simplify and accelerate the publishing process.

E-mail Marketing

Email is thriving. Despite concerns about spam, email has become your customers' preferred medium for receiving information and news about products, services, and events.

Online Advertising

Online Advertising, as the name suggests, is advertising on the Internet. Internet-based advertising has now become a very large industry in its own right. In the US, Internet advertising has grown beyond expectations over the last few years and it is a great way to compliment your existing Search Engine Marketing (SEM) strategy.

Online Communities, Portals and Panels

Online Communities is a term referring to a group sharing some common interest connected in some way by the internet. However unlike a lot of online connections which mostly involve one-way interaction – a small group of senders and a large group of recipients such as with a website – an online community/portal/panel implies interactions between members that are dynamic and engaging and where a major aim is to encourage members to contribute their ideas or views. For example, Online communities are an important element in the market success of a videogame, and game developers recognise the importance of fostering online communities associated with their games.

Online Surveys & Research

There are no methods for gathering quantitative data that are more cost-effective than online surveys. They can quickly give you first hand feedback on how you are meeting your markets needs and help identify opportunities for the future that your competitors may not have thought of, or thought to ask.

RSS Marketing

RSS, ATOM and XML feeds are used to distribute news on a "Pull" basis. Rather than having email subscribers who you push content to, in newsletter feeds allow users to request your latest news using their news feed reader. Sites can also use these feeds to republish your news and information on their site. With the continuing increase in spam news feeds are one way users can regain control and reserve their inbox for correspondence only.

SEM (SEO & Paid-Search)

Most people look for information on the internet using a search engine, such as Google. Search engine marketing finds ways to influence page rankings to achieve maximum, targeted traffic to your site.

Usability

A website has to fulfill many tasks — it needs to express the goals of the business, it needs to carry through branding and look sharp, and it may need to sell products!

Web Analytics

The Internet has become the most accountable form of advertising available on the planet. Companies must wade through more data than ever before—data on their prospects, customers, products, and even suppliers, allowing them to compare Internet marketing strategies and web site conversion rates to obtain a true indication of their return on investment (ROI). And how do you leverage it in order to create more effective Web content, marketing campaigns, and cross-selling opportunities? How can you use it in real time for immediate selling opportunities?